Established in 2008, today MindSmackTV (MSTV) is one of the foremost post-production and digital media houses in NYC. After four years of steady operation, the company has decided to “refresh” its own brand. Mike Feuer, Senior Partner of MSTV puts it succinctly, “We are constantly providing branding, re-branding and launch services to our clients. 2012 feels like the perfect time to turn the spotlight onto our own brand.”
For those who are familiar with the MindSmackTV facility and roster of employees, they will not be surprised to discover the new look is an accurate projection of the attitude and personality of the physical space. Particular attention was given to the new brand mark and style guide, setting the tone for everything to come. The objective was to create a brand that would showcase the group’s friendly, modern and delightful personality. Read More
Fall is just getting started and the leaves are changing a beautiful shade of Dan at MindSmack TV.
Dan Fisher (formerly of Broadway Video) is reuniting with his post-production brother-from-another-mother Todd Feuer to add yet another level of awesome the ‘Smack’s editing services. The two pals bonded years ago at Todd’s previous facility over a mutual admiration and respect for each other’s innovative work. Today, while rightfully ecstatic about the addition of Dan to his team, Todd knows the true beneficiary will be the client. Read More
MindSmack.TV wraps post production on a music video for the launch of HBO’s 2nd season hit show “How to Make it in America”.
The video, starring Luis Guzmán, is a spoof of the YouTube mega hit “Barbara Streisand” put out by the DJ duo ‘Duck Sauce’ in October 2010.
HBO producer/director John Wilhelmy brought the project to MindSmack under the creative direction of David Roofthooft. David and John knew the right man for the job would be long time collaborator and Senior Editor Paul DiNatale. Read More
MindSmack’s Audio Guru Brian Rund began work on Nick Jr’s “Bubble Guppies” launch spot in December of 2010 – the spot went to air soon after to rave reviews.
All music editing, augmentation, sound design and mix were tackled in this project which Brian calls, “Tons of fun for everyone”. Read More
Allstar Products Group hase launched a new lifestyle brand called Forever Lazy®. The “Lazy” is a full body, one-piece fleece pajama that is as warm as a blanket and as convenient as a bathrobe; a true “onesie for adults”.
Recently, MindSmack was called upon to help build the brand’s perception online. The web department has been busy setting up social media sites, including facebook, twitter, and a microsite for fans to learn more about the product. Having previously worked with Allstar’s marketing group for their leading direct response television brands, MindSmack helped enhance the brand identity. Forever Lazy® will be available in all major retail stores in Fall 2011. Furthermore, you are sure to see one of their television advertisements as we get closer to the 2011 holiday season. Read More
MindSmack was retained to create a spot that incorporates the truTV logo into the obstacle course in the hit game show Wipeout.
The task included rotoscoping elements of the existing footage (removing items from the scene) and then replacing the items with a 3D version of the logo. The goal was to create the illusion that the contestants were interacting with the logo as if it were part of the obstacle course. Read More
MindSmack and Best Buy team up to create the most robust event calendar for a music-based site in existence.
Phil Chacra, Glenn Feinberg, Roberto Irizarry and Adam Schneider from Best Buy approached MindSmack in early 2010 about the possibility of developing a new site that would provide a platform for talented, local musicians to be seen and heard.
The idea quickly blossomed into a powerful website that showcases video recorded in-store at participating Best Buy locations. This content is viewable on-demand along with the many photos that have been shot of the events. The resulting site incorporates an elegant calendar listing of upcoming performances for both national and local acts at flagship stores in New York, Philadelphia & Boston. Read More
MindSmack TV sponsored an event to raise money for a new documentary film about one of the “Lost Boys of Sudan”.
Ger Duany fled Sudan back in 1985. His journey began as a child soldier at age 12 and led him through refugee camps in Ethiopia, Somalia and Kenya. He was among the first group of ‘lost boys’ resettled in the U.S.A. in 1994. Read More
Mindsmack is proud to join NetMix in hosting one of their perceptive and savvy tech meetups. As a sponsor for the program, MindsmackTV believes in NetMix.org‘s goal to promote and utilize the mediums available to “musicians, producers and other people in the music industry trying to learn as much as they can.” Mindsmack’s David Buivid, web producer for the NYC office, had this to say; “We are excited to host NetMix as one of the first of many tech/media related gatherings we aim to cultivate as we plan for 2011. It is an opportunity to meet new, motivated, like-minded people. One of the reasons we landed in our beautiful penthouse space is so we can host events, parties, and meetups in a comfortable environment.” The skylit space includes a large lounge and rooftop patio that lends itself to creativity and productive brainstorming sessions. MindsmackTV has previously hosted WOMMA (Word of Mouth Marketing Association) and a variety of post-production events. MindsmackTV invites others to inquire about using their space and is enthusiastic about acting as a hub for creative, informative conversations.
The cheers, the chants, the swelling inside, the held breath, and not least of all the audible silences. Everything illustrating the grueling win and melodic exhaustion every member in the crowd suffers and respects. For two NFL Giants Halftime projects, Brian helped demonstrate and perhaps duplicate these moments. The challenge was to mix each Giants piece within the MindSmack Studio for Stadium Broadcast; Read More
